What Your Responses Mean for Open Enrollment Right Now

July 23, 2020

Your feedback fuels our decision-making. It guides the development of our innovative solutions. And it informs our knowledgeable experts who help us stand out as customer service leaders. WEX’s survey of clients, partners and consultants about upcoming open enrollment is just a recent example of the many ways we communicate with these audiences. Keep reading this blog post to find out what we learned based on this survey and what it means for open enrollments hosted against the backdrop of the COVID-19 pandemic. 

Support for virtual open enrollment

For many, OE planning has already begun 

There are a variety of open enrollment strategies out there. And our survey results revealed that those strategies are developed at a variety of different times during the plan year.

  • 40 percent of those surveyed said they start discussing/reviewing their open enrollment strategy two months prior to the start of open enrollment. 

  • 35 percent said they start discussing/reviewing strategy four months prior. 

  • 21 percent said they start discussing/reviewing strategy six months prior. 

Since most open enrollments take place in the final months of the calendar year, that means over half of you are about to begin developing your strategy or are already doing so. 

Your needs depend on who you are

We asked all of our audiences what type of open enrollment resources were most impactful. Each audience has its own audiences to serve, so their answers were very different.

  • For consultants, live webinars and on-demand webinars rated as the most impactful resources.

  • Employers said that in-person fairs/meetings and dedicated phone, email and chat options had the greatest impact. 

Virtual in 2020 and beyond? 

The results indicated that many of you plan to host some sort of a virtual element to your open enrollment this year. That’s not a surprise, as many businesses continue to have some or all employees working from home due to the COVID-19 pandemic. What’s really interesting is that many of you feel your open enrollment experience may stay virtual, even after social distancing isn’t as big of a priority. Nearly half of all employers said they feel their open enrollment will be provided virtually even after social distancing rules are no longer needed. Another 45 percent of those surveyed said they were unsure. 

We have a number of virtual-friendly resources to support your open enrollment, including: 

  • Our Open Enrollment Toolkit, including informative handouts, webinars, email templates and more. 

  • Live and on-demand webinars available to our clients and consultants throughout the year.

  • Ability to provide you with a virtual open enrollment fair for your employees to attend.

  • Responsive customer service for participants and clients on a variety of platforms, including phone, email and live chat. 

Check out our Open Enrollment Toolkit today!

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