Why Continuing Education Matters For Any Professional

June 14, 2019

Your employees are hungry for educational opportunities. And there’s value in dedicating resources toward customer education, too. Demonstrating a commitment to their self-improvement and learning builds trust and shows you care about their experiences, which leads to valuable retention of employees and customers alike.

We’ve compiled a few of the reasons why you should consider investing in continuing education.

Continuing education

Builds brand loyalty and expands knowledge

When customers believe in you and your business, they’ll stay with you, even when there are alternatives. Providing education to them plays a pivotal role in clearly communicating the “how” and the “why” about what your business offers and helps them get the most out of the business they do with your company. The better they understand you, your products and services, the more likely they are to keep coming back and to serve as advocates for your brand. Plus, when you provide education on related industry topics beyond what business you’re in, they can look to you as an industry resource as well.

We provide continuing education for our clients in a number of ways, including through our webinar series. And some of the webinars qualify for SHRM continuing education credits so human resources professionals can work toward earning certification.

Increases employee engagement

A lack of growth opportunities is one of the biggest reasons employees become disengaged and find new employers. And that’s especially true for millennials, who say that opportunities to learn and grow is one of the three biggest retention factors for them. That’s why it’s important to invest in employee education. When employees feel like you care about them and their careers, they’re more likely to care about your company’s success in turn.

Creates workplace leaders

“Knowledge is power.” It’s an old phrase, but it still rings true today. By giving your employees educational opportunities, you’re empowering them with the knowledge they need to perform their jobs better, which is good for your business. And you’re also creating knowledgeable experts who can become leaders in the areas you’re investing in. That can provide a foundation for developing a 360-degree leadership culture to help you develop leaders and encourage ideation at every level of your business. 

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