Why Promoting Volunteerism Is Good for Employee Engagement

February 13, 2019

Nonprofit organizations help our communities in many ways. At the foundation of any nonprofit is its volunteers, who walk away from the experience having helped others.

Employers are also seeing the far-reaching impact of promoting volunteer efforts within the workplace. Here’s how promoting volunteer opportunities will transform your employees’ lives, improve your business and make an impact on your community.  

Employee engagement through volunteering

Improved employee engagement

Modern businesses are harnessing the power of a purpose-driven mindset to help employees get the most out of their experiences in the workplace. Millennials, in particular, are drawn to being a part of something bigger than themselves. Money matters, but their employer’s values and their desire to be heard matter just as much (if not more).

Plus, volunteering cultivates collaborative skills in your employees that are useful within the workplace. They’ll improve their communication, empathy and listening skills. These newly developed skills can then be carried into the workplace, empowering them to effectively engage to create a more successful and leadership-oriented business setting.

More activism and involvement

Humans share an inherent desire to help each other, but more than two-thirds of working Americans wish they were volunteering more often. What prevents people from volunteering? Lack of time. Lack of information. And simply that nobody asked for help.

Offering volunteer hours and encouraging employees to use them gives makes it easy for your employees to get involved, and helps nurture the need to be active members in their community. And what’s more, volunteerism helps reduce stress, promote healthy lifestyles and encourage a social wellness culture.

Increased employee wellness and productivity

Employee happiness and morale are central themes for any successful business. Happy employees are less likely to call in sick, are more productive and are more likely to keep working for their employer. After all, employee turnover comes at a cost to you, since it’s much cheaper to pay and retain your current employees than it is to find and train new ones.

Businesses that demonstate a commitment to their communities often get a leg up on the competition by developing a neighborhood-first reputation. And we’re increasingly seeing consumers make decisions  based on a company’s demonstrated values. Your customers want to know what you stand for, and a community-based approach is a pretty good thing to stand for.

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